企业电子商务整合经营与策略创新

The Integrated Management and Tactical Innovation on Business Electronic Commercial Affairs

本文通过对知名企业成功电子商务实践的分析 ,论述了要实现成功的电子商务 ,应主要对资源配置、电子交易与支持系统。

Through the analysis of the successful electronic commercial affairs of the known businesses,the paper discusses that in order to realise a successful electronic commercial affair,one should make an integrating innovations in electronic commercial affair in six aspects,such as resource dispose,electronic deal,support system,technical and market management,etc.