新媒体背景下高校共青团宣传工作创新思路研究

随着现阶段科学技术的不断发展,在传播媒介上已经产生了重大的变革。各种新型媒介的应用将高校共青团在宣传工作方面的开展方式变得更加多样,在这种大数据处理的时代大背景下,数字技术以及网络技术的应用也使得高校共青团宣传工作方面变得更加的出彩。利用新媒体处理宣传工作的这一思想,在一定程度上能够迎合高校现阶段的办学方向理念,也在培养顺应时代发展的高素质人才培养方面有着重要的意义。对于高校共青团的宣传工作方面而言,随着时代的发展以及人们思想的不断变化,也应该顺应时代发展的潮流,跟紧新媒体的步伐,在工作思路上要多注重创新理念的应用,将创新思想融入到高校工作开展的每一个部分当中,从而建设一个能够与时俱进的高校共青团形象,也在一定程度上体现出我党与时俱进的重要思想。

With the continuous development of science and technology at this stage, great changes have taken place in the media. With the application of new media, the way of the Communist Youth League in the propaganda work has become more diverse. Under the background of this big data processing era, the application of digital technology and network technology has made the propaganda work of the Communist Youth League more brilliant. The idea of using the new media to deal with the propaganda work, to a certain extent, can cater to the idea of the University’s current school orientation, and it is of great significance in training the training of high-quality talents that conform to the development of the times. As far as the propaganda work of the Communist Youth League is concerned, with the development of the times and the constant change of people’s thought, we should conform to the trend of the development of the times, follow the pace of the new media, pay more attention to the application of the idea of innovation, and integrate the innovative ideas into every part of the work of the University. Thus constructing a Communist Youth League image that can keep pace with the times, and to a certain extent, reflects our party’s important thought of keeping pace with the times.