初探新经济背景下企业市场营销战略新思路

随着社会经济的快速发展,对企业的发展来说既是机遇也是挑战,在新的经济环境下,企业的市场营销战略对企业的发展有着至关重要的影响。市场营销策略不仅仅会对企业的经济效益产生影响,对企业的社会口碑、品牌价值都有着深远的影响。其要想要有效的开展市场营销战略,就需要加强管理人员的专业素质,提升其对市场营销的认知,针对市场环境策划营销手段,从而推动企业的发展。

With the rapid development of social economy,it is both an opportunity and a challenge for the development of enterprises.Under the new economic environment,the marketing strategy of enterprises has a crucial influence on the development of enterprises.Marketing strategy not only has an impact on the economic benefit of the enterprise,but also has a profound impact on the social reputation and brand value of the enterprise.In order to carry out marketing strategies effectively,it is necessary to strengthen the professional quality of managers,improve their understanding of marketing,and plan marketing methods according to the market environment,so as to promote the development of enterprises.