摘要
现阶段,社会经济的不断发展就对高等职业教育提出新的标准,要求高等院校能够为国家培养出优秀人才,要满足当下的现代化建设需求。对于此,大学教师就要树立创新教学意识,锻炼大学生的实践能力,从而更好满足社会发展需要。本篇文章中针对项目教学法在《保险营销学》当中的应用展开研究,阐述项目教学法的使用原理和特点,对教学实践作出几点总结,旨在为职业院校营销课程教育提供教学指导。
At this stage,the social economy and enterprises put forward new standards for higher vocational education,requiring higher education institutions to train outstanding talents for the country,which must meet the current modernization.For this,university teachers are required to have innovative teaching awareness,and college students should improve their practical ability to better meet the needs of social development.In this article,the author conducts research on the application of project teaching method in'Insurance Marketing',expounds the use principle and characteristics of project teaching method,and makes some conclusions on teaching practice,aiming at providing teaching for marketing course education in vocational colleges guide.
关键词
项目教学法
《保险营销学》
实践能力
社会发展
item teaching method
insurance marketing
practical ability
social development
