摘要
近二十年,中国主题公园发展迅猛,它既是一个现代化的旅游资源,也是旅游发展到一定阶段的新兴产物,与国家的经济发展水平,人们的可自由支配收入密切相关,同时也展现了人们对新鲜事物的探寻及在闲暇时对惊险刺激项目的喜好和追逐。作为一个以文化产业为主线的旅游主题公园,北京欢乐谷所展现的文化创意毋庸置疑,但其中还存在着一定的不足。
In recent 20 years, the rapid development of Chinese theme park, it is a modern tourism resources, tourism development to a certain stage of the new product, with the country’s economic development level, closely related to people’s disposable income, but also shows the novelty search and in your spare time preferences and pursuit of thrilling stimulation project. As a tourism theme park with cultural industry as the main line, the cultural ideas displayed by Beijing happy valley are not in doubt, but there are some deficiencies in them.
关键词
北京欢乐谷
品牌建设
管理体制
弊端
难题
Beijing happy valley
brand building
management system
Ills
conundrum