浅析世博会德国馆“和谐之都”与虚拟交互技术的情境融合

On the Balancity of German Pavilion of World Expo and the Virtual Situation Blend of Interactive Technology

世博展览会既是信息、通讯和娱乐的综合,也是唯一在面对面沟通中充分挖掘五官感觉的国家级营销媒介,这就要求各个国家根据世博会主题、结合国家的人文理念布展,结合展馆主题进行情境设置,融合交互设计与观众互动,从而突出展馆主题,以获得最难忘的信息传达,本文将通过对德国"和谐之都"展馆亲身经历,探究德国馆是如何运用最新科技及互动技术,引导大众与展馆主题进行情境融合。

World Expo is a combination of information,telecommunication and entertainment,and also the only national marketing media which fully develops five senses in face-to-face communication.Therefore,based on the theme of World Expo and combined with the culture and situation of each pavilion,the World Expo requires conveying unforgettable and fully information to communicate with the masses by the interactive design.According to my own experience of visiting its Balancity,this paper tries to discuss how the German pavilion run with the interactive design to help the masses blend with its theme situation.