高校招生宣传策略探析

An Exploration and Analysis of Strategies for University Student Enrollment Publicity

招生宣传是高校招生工作的一个重要环节。它是高校快速发展的需要,也是为了满足考生及家长的需要。做好招生宣传工作,就要注重招生宣传策略,不断改进和探索招生宣传的方式方法,提高招生宣传的效果,以吸收最佳生源,满足高校快速发展的需要。

The enrollment publicity is an essential part of the university enrollment work.It satisfies not only the needs of the rapid development of universities,but also of those candidates and their parents.Only by continuously improving the strategies of enrollment publicity,can the universities attract good student,and meet the demands of the fast development of universities.