平面设计师的创意内功心法

On Internal Approaches to Graphic Designers’ Creativity

平面设计师并不是会操作一些设计软件,会一些绘画技能就可以了,学习设计软件的使用只是学习了平面设计中最细微末节的部分,要成为经得起市场考验的平面设计师,还需要有深厚的设计内功,即有丰富的想象力、敏锐的观察力和良好的图形语言表达能力,才能创作出具有原创性,独创性与审美性的耐人寻味的作品。

It is not enough for graphic designers to just be able to operate some designing software and to master some drawing skills. Learning to use this kind of software is only the simplest part of learning graphic design. To be a graphic designer who can stand up to the tests of market, profound designing expertise is also necessary, that is, abundant imagination, acute observation and good expression with graphic language. Only in this way, graphic designers can create the excellent works which are original, aesthetic.