试论体验教学法在《网络营销》课程中的运用

Discussion Experience Teaching Method in "Network Marketing" in Curriculum Utilization

《网络营销》是一门基于网络平台实践性较强的电子商务专业课程,学生只在课堂进行理论学习是无法完全理解和掌握实际操作的技术。体验即营销!进入体验经济时代,传统式营销将逐渐被体验式营销所代替。网络营销是一个实践的过程,网络营销即体验营销!体验的过程就是实践的过程,利用体验的过程可以培养学生的实践能力。在教学过程中采用了体验式教学方法仅提高学生的实践能力,而且还发展学生的创造性思维,效果很好。

"Network Marketing" is one based on the network platform practicality strong electronic commerce special course,the student only carries on the theoretical study in the classroom is unable to understand and to grasp the actual operation completely the technology.The experience is a marketing! Will enter the experience economical time,the traditional type marketing will be replaced gradually by the experience type marketing,the network marketing will be a practice process,the network marketing is the experience marketing! All knowledge stem from the practice! The experience process is the practice process,may raise student's practical ability using the experience process.Myself used the experience type teaching method in the teaching process only to sharpen student's practical ability,moreover also developed student's creative thinking,the effect is very good.