虚拟现实技术在酒店业网络营销中的应用

The Application of Virtual Reality Technology in the Hospitality Industry Network Marketing

酒店业竞争越来越激烈,如何提高酒店竞争力已成为经营者研究的重要课题。当前,网络营销在现代酒店营销中所占比例日益提高并成为酒店经营者拓宽营销渠道的重要手段,但目前的网络营销还存在很多问题,针对网络给人不真实感等核心问题,提出如何在现代酒店网络营销中充分利用目前比较成熟的虚拟现实技术所具有的很强的临场感、真实感,以增强网络营销的效果,达到网络营销的目的。

With the increasing competition among hotels,it is a crucial importance to raise the competitive edges for managers.At present,the rising e-business marketing has became a very useful tool to broaden the selling channels.But,the current e-business still not perfect,to the core question of the unrealness feeling toward e-business,the article suggests that,we can fully utilize the mature virtual reality technology,to add the realness to strenthen the effects of e-business marketing and reach its goal.