基于数据挖掘技术的营销分析决策支持系统的设计与应用

The Design and Application of Marketing Analysis Decision Support System based on Data Mining Technology

该文以MDSS在扬州共和春酒家的实际利用情况为本,以MDSS为目标开发设计、对开发环境设计、结构体系、界面设计和访问安全性进行了详细的阐述。重点分析了MDSS的主要功能和MDSS的实现方法,如数据挖掘、销售预测及各项管理功能等。

This paper takes the application of MDSS in Yangzhou Republic Spring Hotel as an example,elaborates four aspects in detail: MDSS design and development objectives,design and development environment,system structure,access security and interface design.It mainly introduces the MDSS main function and its realization method,such as data mining,sales forecast and management functions.