摘要
数据仓库和数据挖掘技术是存储、分析和提取海量数据的重要工具。针对企业客户关系的特点,将数据仓库和数据挖掘技术运用到企业客户关系管理中,具体介绍了在预防和减少客户流失中的应用。
Data Warehouse and Data Mining are important tools in storage,analysis and extracting data.According to Customer Relationship's characteristics,Data Warehouse and Data Mining are added to its management,which mainly focuses on introduc ing the application in the prevention and reduction of customer loss.
出处
《电脑知识与技术（过刊）》
2012年第9X期6200-6202,共3页
Computer Knowledge and Technology
关键词
数据仓库
数据挖掘
客户关系管理
客户流失
data warehouse
data mining
customer relationship management
customer loss
