网络广告的效果测定

Internet Advertising Effect Determination

广告效果测定,就是运用科学的方法来断定广告的效益。广告效果的测评首要包括三个方面的内容:首先是对广告传达效果的测评;其次是对广告出售效果的测评;再次是对广告社会效果的测评。

Advertising effectiveness measurement,using the scientific method to identify the benefit of advertising.Advertising ef fectiveness evaluation content mainly includes three aspects: first is the advertising communication effect evaluation;Followed by the advertising marketing effect evaluation;Advertising social effect evaluation are on again.