摘要
数据挖掘技术在网上书店系统中起着重要作用,使用数据挖掘技术分析订单数据,通过关联规则挖掘得到相同种类图书之间和不同种类图书之间的关联关系,根据分析结果可以在客户下订单时,为客户推荐相关书籍,从而增加销售额。该文介绍网上书店订单数据关联分析的过程和结果。
Data mining technology plays an important role in the bookstore online system, using data mining technology analyse shopping data, through association rule mine the relationshiop between the books of same and different types bought by customers. According to the analysis result system will recommend other relational books to customers when they are ordering books to increase sales. In this paper, we will introduce the progress and result of data association analysis about order data in bookstore online.
出处
《电脑知识与技术》
2014年第12X期8597-8598,共2页
Computer Knowledge and Technology
基金
校长基金项目<电子商务平台web使用模式挖掘>(DHXK1101)
关键词
数据挖掘
关联规则
网上书店
商品推荐
data mining
association rule
on_line bookstore
product recommendation
