数据挖掘技术在电子商务中的应用

Application of Data Mining Technology in Electronic Commerce

随着经济的发展,互联网信息的增长,使得电子商务成为现代经济发展的重要营销途径,那么怎样更好地利用这一技术提高企业的经济效益,促进企业利益的增长,成为了现代企业发展中面临的主要问题。这篇文章主要对数据挖掘技术进行了介绍,讨论了数据挖掘技术的手段和主要的步骤,并且在电子商务中运用数据挖掘出现的不足之处,还有数据挖掘技术主要的应用情况。

with the development of economy and the growth of Internet information,e-commerce has become an important marketing way of modern economic development.So how to use this technology to improve the economic benefits of enterprises,and promote the growth of enterprises' benefits,has become the main problems in the development of modern enterprises.This article mainly introduced the data mining technology,discussed the method and the main steps of data mining technology,and the use of data mining in electronic commerce,and the main application of data mining technology.