摘要
该文通过对大学生思想状况进行调查,深入了解大学生对网络意见领袖的认识,从个人特征、话题特征、心理特征和心智特征等四个方面进一步分析了网络意见领袖对大学生思想状况产生影响的成因,并探索了网络意见领袖对大学生所产生的积极和消极影响,最后提出正确引导网络意见领袖对大学生思想状况影响的对策和建议。
The researchers of this paper investigate college students about network opinion leaders, and analyze the college students' understanding of network opinion leaders. They analyze the causes of the influence of network opinions leaders according to 4 aspects: personal characteristics, topic characteristics, psychological characteristics and mental characteristics. The assay then explores the positive and negative effects of college students from network opinions leaders and provides some countermeasures and suggestions for solving the problem that network opinions leaders affect the mind of college students.
出处
《电脑知识与技术》
2016年第2Z期13-15,共3页
Computer Knowledge and Technology
基金
上海财经大学浙江学院2016年度课题项目
关键词
网络意见领袖
影响力
大学生思想
network opinions leader
influence power
college students mind
