浙江跨境电子商务发展因素研究

Research on Zhejiang Cross-border E-commerce Development Factor Zhejiang Technical Institute of Economics

近年来,跨境电子商务发展迅速,为我国经济发展注入了新的动力,而浙江省在我国跨境电子商务的发展中又占有举足轻重的地位。本文在分析国内外跨境电商相关理论的基础下,结合浙江跨境电商的发展现状,利用层次分析法相关理论,得出具体影响浙江跨境电商发展的因素,以期对研究浙江跨境电商的发展路径提出理论支持。

In recent years, the rapid development of cross-border e-commerce promotes economic development. Zhejiang development of cross-border e-commerce occupies an important position in our country. On the basis of relevant theories at home and abroad, the paper analyzes the situation of Zhejiang cross-border e-commerce. By Analytic Hierarchy Process theory, we draw factors Zhejiang development of cross-border e-commerce. Eventually we hope to further research development path of Zhejiang cross-border e-commerce.