企业网站推广技术分析与应用

Analysis and Application of Corporation Website Promotion

信息时代的到来,极大地改变了人们生活和工作的方式,电子商务的发展使传统企业不得不加强自身网站的建设,以迎合消费者的消费模式的转变,网络营销已经成为电子商务背景下企业的重要营销模式。而网站推广作为网络营销的重要方法,在把普通用户转化为企业客户的过程中发挥着重要的作用。因此不同的企业必须要根据自身的特点,选择合适的网站推广技术。

With the coming of the Information Age, the way of people's living and working have changed a lot.The development of E-commerce has promoted traditionalcompanies to strengthen the construction of their websitein order to cater to the change of consumer's consumption patterns, network marketinghas become a significantmarketing model of businessbased on the background of E-commerce.As an important method of network marketing,the website promotion,plays a major role inconvertingordinary users to corporate customers.So different businessmust according to their own characteristics, select the appropriate website promotion technology.