基于O2O模式的校园APP设计与实现

Design and Implementation of Campus APP Based on O2O Model

在互联网+时代,微商异军突起,成为大学生创业的一条重要途径。该文对一些高校及其周围商业圈进行实地考察调研,针对在校大学生校园创业及校园周边传统零售店的特殊商业需求,研究了面向多种资源整合的O2O商业模式,设计并实现了一款基于O2O模式的校园APP软件。该APP为在校大学生提供了可靠、安全的创业平台,为商家带来了更多的盈利,带动高校周边经济的发展,使师生校园生活更加便捷,提高校园信息化水平。

During the Internet+'era,micro business suddenly rises and has become a significant way that university student start an undertaking. In this passage, we did some researches about some colleges and universities and their surrounding business circle.In view of the special business requirements of campus entrepreneurship and traditional retail stores around the campus, this passage studied the O2 O business model for the integration of a variety of resources.At the moment this passage designs and implements a campus APP software which is based on O2 O model. The APP provides a reliable and secure business platform for college students, brings more profits for businesses,drives the development of the economy around the university, makes campus life of teachers and students more convenient, and improves the level of campus informatization.