互联网+背景下农村电商物流发展困境及对策

The Dilemma and Countermeasures of the Development of Logistics in Rural Electronic Commerce under the Background of Internet Plus

在当前的"互联网+"背景下,我国农村电子商务赶上了发展的机遇。但我国农村由于物流的基础设施建设不完善、网络不普及、物流信息化水平低、专业人才缺乏等各方面的原因,农村物流配送服务水平低下,严重阻碍了农村电商发展的步伐。文章对互联网+、农村电商物流的概念进行了阐述,对我国农村电商物流发展的困境进行了分析,并在互联网+背景下提出了解决对策,以期对我国农村电商物流的发展提供参考。

Under the background of the current "Internet plus", rural e-commerce in our country catches up with the opportunity of development. But because of the infrastructure construction of logistics is not perfect, the network popularization, the level of logistics informatization is low, lacking of professionals and other reasons in rural in our country, the level of logistics and distribution services in rural is low, has seriously hindered the development of rural electricity supplier pace. This paper expatiates on the concept of internet plus and rural electricity business logistics, and analyses the dilemma of the development of logistics in rural electronic commerce in our country. At last it proposes the countermeasures under the background of internet plus, in order to provide reference for the development of logistics in rural electronic commerce in our country.