摘要
为了充分发挥新媒体技术对高校的宣传作用,为高校树立良好形象,提升知名度,通过对以新媒体技术为依托的高校微博、微信公众号等"微平台"进行SWOT分析,进而研究并提出改进高校新媒体的运营技巧。
In order to give full play to the propaganda role of new media technology,for the colleges to establish a good image and raise the popularity,Through analysing SWOT of the new media technology such as micro platform based colleges microblog、We Chat public number,And then study and put forward to improve the operation skills of new media in Colleges.
出处
《电脑知识与技术（过刊）》
2017年第8X期176-177,共2页
Computer Knowledge and Technology
关键词
高校
新媒体
运营
colleges
new media
operating
