手机UI设计中色彩的重要性及应用研究

The Research of the Importance of Color and Its Application in Mobile Phone UI Design

随着智能手机用户的不断增长,各种手机应用应运而生、鱼龙混杂,用户对手机应用界面的要求也越来越高,产品竞争日益激烈。优秀的应用往往在色彩的选择上更加深思熟虑,为了提升用户体验,提高手机应用的市场竞争力,指出了手机UI设计的特点,着重分析色彩在手机UI设计中的三大作用,以及应从三个方面对色彩加以合理应用。最后提出UI设计师应提升驾驭色彩的能力,通过色彩语言向用户表达情感,提高用户忠诚度。

With the continuous growth of smart phone users, a variety of mobile phone applications came into being and quite a mixed bag, the user requirements for mobile phone application interface is also getting higher and higher, so that product competition is increasingly fierce. In order to improve the user experience and the market competitiveness of mobile phone applications,pointed out the characteristics of mobile phone UI design, focusing on three major roles of color in the mobile phone UI design,and should be from the three Aspects of the color to be a reasonable application. Finally, the UI designer should enhance the ability to control the color, through the color language to express feelings to users for improving customer loyalty.