基于产研用创合作的电子商务实践教学体系设计

Design of Practice Teaching System of E-business Talents Based on Industry-research-employer-entrepreneurship Cooperation

电子商务专业的实践教学仅仅依靠学校的力量很难满足现实的需求。文章从多方协同与合作的视角,提出一种基于"产研用创"合作的电子商务实践教学体系。该体系通过搭建"产学"合作、"研学"合作、"用学"合作和"创学"合作四大合作平台,根据社会需求,引入多方力量设计了四类实践性教学模块:认知性实践教学模块、课程性实践教学模块、综合性实践教学模块和创业性实践教学模块,确保电子商务实践教学的有效开展。

The practical teaching of e-business major is difficult to meet the need of reality only by relying on schools. From theperspective of multi-party cooperation, this paper design a practical teaching system of e-business based on"industry-research-employer-entrepreneurship " cooperation. By building the four cooperation platforms of"industry-University","Research-Univer-sity","employer-University","entrepreneurship-University", the system designed four kinds of practical teaching modules according to the social needs. To ensure the effective implementation of e-business practice teaching system, four practical teachingmodules includes: cognitive practice teaching module, curriculum practice teaching module, comprehensive practice teaching module and entrepreneurial practice teaching module.