基于“互联网+”营销视角的农产品运营分析

Agricultural Product Operation Analysis based on "Internet Plus" Marketing Perspective

进入了二十一世纪后,互联网迅猛发展,为人们贸易提供便利的同时也提供了很多商机,网络销售已成为重要的营销方式。人们的买卖方式发生了很大的转变,从传统的实体店面销售到后来的网络+实体店的线上线下销售,再到目前流行的网络店面线上销售;商品从传统的营销模式到现在的厂家网络直营,大大缩短了供应链,增强了时效性,降低了成本。网络营销也已渗透到农产品销售领域,加之快递服务的全覆盖,很大程度上解决了农产品滞销的难题,为农民提供了一条致富道路。"互联网+"农业营销模式为农产品的信息化发展提供机遇,推动农业的信息化革命。

After entering the 21 st century, the Internet has been developing rapidly, providing convenience for people's trade and also providing many business opportunities. Online sales have become an important marketing mode. There has been a big shift in the way people buy and sell, from the previous physical storefront sales to the online and offline sales of the online and physical stores, to the current online store sales. Products from the traditional marketing mode to the current factory network direct battalion,greatly shortened the supply chain, enhanced the timeliness, Cost reduction. Internet marketing has also penetrated into the sales field of agricultural products, and the full coverage of the express delivery service has solved the problem of unmarketable agricultural products to a large extent, which has provided a road for farmers to become rich. The "Internet plus" agricultural marketing model provides opportunities for the information development of agricultural products and promotes the information revolution of agriculture.