互联网+和双创背景下电子商务课程教学改革——以《电子商务概论与实务》课程为例

The Teaching Reform of E-Commerce Course Under the Background of Internet plus and innovation Entrepreneurship——Taking the Course "Introduction and Practice of Electronic Commerce" as an Example

"互联网+"和创新创业的浪潮,为《电子商务概论与实务》课程教学改革带来了机遇和挑战。文章分析了当前《电子商务概论与实务》教学中存在的问题,并结合自身的教学实际进行教学改革,将该课程特色与"互联网+"的趋势结合起来,将创业教育融入课程教学,通过构建基于创业教育的课程教学内容,采用翻转化的教学模式,利用互联网真实平台建立实战性的实践教学体系,提高学生的创业意识、创新精神和创新创业能力。

The tide of "Internet plus" and innovation entrepreneurship, brings the opportunities and challenges for the course teaching reform of "Introduction and practice of e-commerce ".This paper analyzes the current problems in teaching of "Introduction and practice of e-commerce", and carries out teaching reform combining with the actual teaching practice, combining the characteristics of the course with the trend of "Internet plus", integrating the entrepreneurship education into the course teaching, through the construction of the course teaching content Based on entrepreneurship education, adopting the teaching model of conversion, using the real platform of the internet to establish a practical teaching system, so as to improve students' entrepreneurship consciousness, innovative spirit and innovative entrepreneurial ability.