摘要
儿童英语广告因其独特的语言魅力越来越受到关注。本研究旨在从语言学家对儿童语言发展过程中的研究获得启示,采用实证分析法从语体、词汇、句法和修辞这4个方面对儿童英语广告的语言特点进行分析。
Children-oriented English advertisements have aroused more and more attention thanks to its unique language glamour. This paper aims to get hint from linguists’ research on children’s language development, so as to give a detailed analysis on the characteristics of the style, lexicology, syntax, and rhetorical devices of children-oriented advertising English through empirical analyses.
出处
《外语教育》
2007年第1期50-54,共5页
Foreign Language Education
关键词
儿童广告
儿童语言
语言特点
children-oriented advertisement
child language
language feature
