《非诚勿扰》相亲节目的多模态话语分析

The Multimodal Discourse Analysis of “You Are the True Love” Dating TV Program

通过运用会话分析及多模态话语分析理论,对《非诚勿扰》相亲节目2010年1月17日一期进行多模态话语分析,特别是对极具争议的女嘉宾马诺一节进行分析。从节目的话语、字幕、画面、音乐及音响三个主要模态去分析,画面主要从节目的类型步骤、程序、场景、镜头分析,并结合舞台空间设计来分析各种模态起的作用。《非诚勿扰》的电视类型是相亲节目,形式集有主持人串讲,点评师讨论问题,集相亲与访谈节目于一身,同时具有功能性和娱乐性,风格是犀利、幽默风趣。通过分析发现当今青年的婚恋观:女生赤裸裸地注重男生提供物质的能力,而男生则注重女生外貌和性格。《非诚勿扰》凸现了传统老一代主流意识形态和当代年青人变化的意识形态的碰撞。女嘉宾金钱至上出位的言论,不但不能表现当今女性的独立,反而恰恰反映女性在当今社会上的劣势地位。

Adopting conversation discourse analysis and multimodal discourse analysis,the reality dating TV show "You Are the True Love"on January 17th,2010 is researched.The section of the controversial woman guest Ma Nuo is focused.The interactions of various modes are viewed from the three main perspectives of languages,lines,images,and music and sounds.Images are viewed from the genre,sequence,scene and image,with the design of platform.A conclusion is drawn that this program is a reality dating TV show,with an anchor presenting the whole program and a mentor offering help to the guests.It is both a dating program and a talk show,with function and entertainment.Its style is humorous and cynical.Through the analysis,the opinions on love and marriage of the young are revealed.It is that the female usually stresses the male’s ability of making money,while the male stresses the female’s looks and temperament.It shows the confrontation and conflict between the traditional ideology of marriage and the contemporary young people’s ideology.The outrageous comments of materialism by the female guest Ma Nuo shows not the independence of female.Instead,it shows the disadvantaged social status of female.