南水北调中线工程水源地旅游营销策略

The marketing method of water resource tourism

南水北调中线工程水源地旅游发展缓慢 ,原因之一就是其旅游营销滞后。为此 ,建议突出水源地旅游营销的主题形象 ,建立完善的营销网络 ,实行大营销策略及政策营销、事件营销、联合营销等方式 。

The water resource tourism in the Middle Route Project of Water Diversion from South to North develops very slowly.One of the reasons is the slow marketing .So we suggest that we should focus on the main image, set up the complete marketing net, take up the whole marketing as well as the policy marketing,activity marketing and united marketing.In this way can we advance its development.