透视中国保健品市场

A Perspective of Chinese Health-product Market

目前,我国保健品市场仍不成熟,包括不成熟的产业,不成熟的消费者和不成熟的游戏规则。就整个保健品市场而言,还存在着自身的几大死穴。但我国自古就有药食同源的养生文化,作为21世纪代表人类经济发展方向的朝阳产业,保健品行业在我国不仅具有深厚的社会基础,亦具有广阔的空间。保健品市场的崛起不仅要靠行业自身的不断规范,也要靠企业走自己的振兴之路。

At present, health protection-goods market in China isn't mature, including unmature industry, consumers and rules. As for whole health protection-goods market, there are several flaws in itself. However, there is the culture of keeping in good health which is the same source of medicine and food in China. Health-goods industry has not only deep social base, but also wide room. As a booming industry representing the developing direction of human economics, it will rise abruptly, depending not only on standardizing continuously industry itself, but also on promoting its enterprises.