摘要
新媒体技术的革新发展,对广告及广告业产生了前所未有的影响。广告及广告业的发展也面临着网络化、数字化转型问题。以互动式发展趋势的广告已经成为广受关注的当代广告问题。
The development of technology of new media has a great impact to advertising industry.The development of advertising industry is also facing a problem of networking and digitalizing transformation.Advertisements with interacting as the developing trend have already become a focus modern advertising project.
关键词
互动
新媒体
广告
交互设计
interact new media advertising interactive design
