论色彩在烟盒包装设计中的应用

本文对色彩的联想与象征进行了分析,由于人们从烟盒包装色彩中能轻易的看出香烟的档次,基于这个特点,本文深入的分析了香烟包装色彩设计对消费者的心理感受,通过这些心理感受进而分别介绍了三种色彩设计在烟盒包装设计中的应用。

This association of color and symbols are analyzed,as people from cigarette packaging can easily see the color in the grade of cigarettes,based on this characteristic,this in-depth analysis of the cigarette package design on consumer psychology color experience,these psychological experience and then introduced the three color design in cigarette packaging design in use.