摘要
城市营销、美丽营销、体育营销……借助自身地理位置和自然资源优势,打造更为丰富的赛事体系,举办更高层次的活动架构,提升城市气质,三亚市走出了品牌建设的创新之路,也为海南国际旅游岛增添了丰富而又具备延展性的内涵。
City marketing,beauty marketing,sports marketing…By virtue of the geographic and natural resource advantages,through forging more abundant competition systems,holding higher level activity structures and upgrading city image,Sanya is striding on the innovation road of brand construction,and adding abundant and extensible meanings to the concept:Hainan,International Tourism Island.
