企业竞争战略探析

Analysis on enterprice competitive strategy

在竞争日趋激烈的今天 ,入世后的中国企业该怎样走好每一步 ,已成为每位企业家特别关注的主题。本文对企业竞争战略进行了较深入的探析 ,明确提出了确保企业获得竞争优势的两种最基本的竞争战略形式 ,更重要的是提出了企业成功实施这些竞争战略的举措。

With the increasing competition and affer Chinas enter WTO,the question about Chinese enterprice development has become the focus that each business man is careful very much.This article atempts to analysis the strategy on company development.proposes some authers ideas and hopes to attract reader attention.