摘要
在化肥的销售中 ,采用连锁经营方式可以实现打假、提高服务水平和环保等多方面的需要。然而传统农资企业在转型过程中会遇到许多困难。为了保证连锁经营的成功 ,这些企业必须在组织结构、供应链管理等方面进行改革。
Franchise an efficient way to prevent farmer from defective product?improve service level and environment protection in the chemical fertilizer selling.However,in the process of reforming,traditional industry will meet many difficulties.So such industry should take efficient method to keep franchise develop successfully,which including adjusting organization structure?training the employee?improving supply chain management and so on.
出处
《华东经济管理》
2002年第4期116-117,共2页
East China Economic Management
关键词
化肥销售
连锁经营
组织结构
供应链管理
chemical fertilizer
franchise
organization structure
supply chain management
