销售渠道审计:决胜企业营销战略的前提

Auditing of sale channels:a prerequisite for the success of business marketing strategy

中国加入世贸组织后 ,中国企业面临着巨大的市场竞争压力 ,如何应对市场环境的变化并从市场中求得生存和发展的空间 ,成为现代企业亟待解决的问题。销售渠道审计从一个侧面为企业提高竞争力开辟了新路径。

With Chinas entry into the WTO, Chinese enterprises are under great pressure of market competition. How to survive the tough market environment and seek new space for development has become a crucial issue confronting all modern businesses in China. Auditing of Sales Channels provides, to some extent, a new strategy to enhance business competitiveness.