中国钢管:亟待名牌崛起

DESIDERATING GROWING UP OF WELL-KNOWN BRAND IN CHINESE STEEL PIPE

提出了钢管业品牌意识薄弱的后果是阻碍了经济的发展 ,概述了品牌的内涵、企业品牌的发展战略与参加WTO的关系 ,以及非品牌化策略在国内一些中小企业的适用前景 。

The weakness of brand consciousness stunted the development of steel pipe industry. The writer introduced the content of brand and the relationship between the development strategy of enterprise brand and entry of the WTO. The writer also pointed out the importance of employees in the enterprise brand.