声音创意净化人们的心灵——略论广播公益广告

Using Creative Sound to Purify People' s Spirit——On Public Service Advertisement in Broadcasting

广播公益广告是用声音来创意的艺术,它通过各种声音的有机组合,语言表意,音响表真,音乐表情,共同创造出巨大的表现力。广播公益广告只有真正体现和发挥其声音特点,用声音来创意,才有生命力,才能使广播成为名副其实的"声音的世界",并用声音来成功地净化人们的心灵。创意犹如广播公益广告的翅膀,创意新奇、表现独特的广播公益广告使大众乐于闻听,乐于接受,影响力越大,渗透力就会越强,广播公益广告的传播空间无形中会因为创意的魅力和力量而得以拓宽。广播上网使得广播媒介的生存空间得以扩大,这无疑使得广播公益广告的空间也得到拓展。

Public service advertisement in broadcasting is an art to use sound for creation. Great expressive force has been created through composition of various sounds,with language for meanings,sound for environment and music for mood.Only through showing character- istics of sound and using sound to create,can we make a real"world of sound".And the sound can be used to purify people’s spirit.Creation is the wing of public service advertise- ment.Creative public service advertisement makes it easy for people to hear and accept hap- pily,therefore the influence will be greater.Thus,the communication sphere of public ser- vice advertisement is widened by the glamour and strength of creation.What is more,online broadcasting enlarges the living space of broadcasting.Undoubtedly,it will provide more chances for public service advertisement in broadcasting.