论市场经济条件下我国传媒的大众文化形态

Mass Cultural Form of Chinese Media in Market Economy

社会主义市场经济的建立和发展,将我国的传媒置于一个新的文化生态环境之中,传媒的大众文化得以突出和强化。传媒大众文化的生产与传播,有利于文化的普及和深入,也有利于文化社会共享性的真正实现。低俗化的大众文化的生产、传播、消费,会造成对社会主流文化的消解和整个社会文化环境的失范。首要而关键的是要确立媒介大众文化生产与传播中的正确取向。

Media in China are set into a new environment with the establishment and devel- opment of socialist market economy,which highlights and strengthens the mass cultural as- pect of media.Production and communication of media mass culture help the popularization and infiltration of culture,and also fuel the factual realization of culture’s co-sharing charac- teristic.The production,communication and consumption of vulgar culture will result in the fading of mainstream culture,and damage the standards of that culture.Therefore,the most important thing is to establish the correct direction in the production and communication of media mass culture.