在变革中前行——从电视节目形态看我国传媒角色的变迁

Proceeding in Transformation——The Flux of Media Role in China Reflected by the Changes of TV Programs'Forms

我国近二十年的电视改革使电视传媒逐步在三大传统传媒中占据强势地位,并在客观上成为大众传媒角色变迁的传感器。本文以我国近年来最具代表性的电视节目如《焦点访谈》、《东方时空》、《实话实说》、《快乐大本营》、《幸运52》、《相约星期六》等为研究蓝本,透过节目形态演变的表象,以实证研究和理论分析相结合的方式,置我国传媒于改革开放的宏大社会背景之中,探讨我国传媒角色变迁的现实基础、理论渊源和文化根基。

The nearly 20 years’reformation of television in China gives the television a pre- dominant place among the three main traditional media in China,and objectively this media itself becomes the sensor of the vicissitudes of the mass media.This article discusses the most representative television programs in recent years such as Focus,Oriental Horizon,Talk it like it,Happy Headquarters,Luck 52,Date on Saturday and so on.Through penetrating the evolution of the program’s forms,adopting the empirical study and the theoretical analy- sis,and placing the media in the context of the reformation and openness,the author probes into the reality base,the theoretical origin and the cultural foundation of the changing of the media role in China.