论世界广告传播的萌芽及其最初形态

The Initiative of Global Advertising Communication and its Originated Pattern

人类社会的形成是传播活动产生的基础与前提,而传播活动的开展反过来又促进了人类社会的发展,并构成人类社会。从人类肢体语言和结绳、石刻、岩画等记录标记的非语文传播,到语言传播、文字传播的发展过程,蕴涵了最初的广告传播形态——社会广告传播和商品广告传播的萌芽。

The coming of the human society is the basis and premise for the.communication activity.And in return,the carrying out of the communication activity accelerates the devel- opment of human being society and finally becomes a part of the society.The development process from the non-spoken and non-written communication like human body language, knitting,carving and fresco to the verbal communication and to the written communication covers the initiative of the communication pattern of advertising——communication of social advertising and the communication of commercial advertising.