论中国报业集团管理改革中的十大悖论

On Ten Paradoxes in the Management Reform of China's Newspaper Group

在经济全球化和区域经济一体化浪潮的冲击下,在经济体制和政治体制改革的推动下,当前中国媒介产业正处在痛苦的转型过程中。各种媒介经营思想的纷繁杂陈,不同媒介改革观点的相互碰撞,新旧传播观念的激荡与调和,中外传媒体制的比较与权衡,再加上媒介要完成自身体制的转型与再造,面临国内媒介的竞争,应对国际传媒的进入,中国媒介陷入了前所未有的困境之中,给人以无所适从的感觉。这既是旧的媒介产业范式陷入危机的标志,也是新的媒介产业模式得以降生的先兆。正是在这一时代背景和媒介转型过程中,如何科学、合理地解决中国报业集团管理改革中的各种似乎矛盾、对立的难题和悖论,建设有生命力和竞争力的中国报业经济,理所当然地成为当下中国新闻媒介产业改革的重点。论文以唯物、辨证的方法,提出了中国报业集团管理改革中存在的用简单的管理学原理不能很好地加以解释的十大悖论:1、报业产权是公益事业还是文化产业?2、组建集团是市场行为还是行政意志?3、本质上是报业集团还是"翻牌公司"?4、报业的规模是越大越好还是越小越好?5、报业集团是先做大还是先做强?6、经营结构是个体理性还是群体非理性?7、组织结构是层峰制还是扁平制?8、战略取向是全球化还是本土化?9、发展策略是多元主义还是专业主义?10、市场定位是大众化还是小众化?对于这十个方面的困惑与难题,论文谨慎地运用媒介经济与管理理论和传播生态学的观点,从不同层面和角度进行了客观呈现、理性分析和科学解剖,并试图结合中国国情和媒介实际,寻找理解的方式和办法,探索解决的途径和措施,推动中国媒介产业和报业集团的良性发展。

Nowadays china's media industry is in the process of bitter transformation under the im- pact of globalization and district economy unification and the impulse of economy and political system reform.China's media industry has fallen into an unprecedented dilemma while facing with such sit- uations as different media operation theory,impact among different viewpoints on media reform,con- gruity and turbulence of new and old communication thoughts,compare and balancing between Chi- nese and western media system,transformation and regeneration on system of China's media,com- petition from internal media and coping with the intrusion of international media.This is not only the sign of danger which the old media industry system has sunk in,but also the foreboding of new media industry system's birth.With the era background and in the process of media transformation, how to deal with the paradoxes scientifically and rationally in the management reform of China's newspaper group has become the emphasis of the reform of china's media industry without saying. By the way of materialism and dialectic,the thesis has listed ten paradoxes which exist in the management reform of China's newspaper group and can not be better explained with simple theory of management.1.Whether the property right Of newspaper industry belongs to commonwealth or culture industry?2.Whether the establishing of the group is a marketing behavior or an administra- tive behavior?3.In essence,whether the group is an actual group or a same old company with a new name?4.For the size of the group,which is better,the larger or the smaller?5.Which should go first,to make the group larger or to make it stronger?6.Whether the management organization is individually rational or collectively irrational?7.Whether the organization structure is a tier system or a flat system?8.Whether the tropism of strategy is globalization or localization?9.Whether the tac- tic of development is specialization or pluralism?10.Whether the market orientation is popularized or specialized?The thesis has cautiously used viewpoints of media economy and management theory and media ecology to externally present,rationally analysis and scientifically paraphrase the ten dif- ficulties from different angles and levels.The thesis also tries to combine China's state situation and media reality,find manners and ways of comprehension,explore and promote a positive development in China's media industry and newspaper industry group.