广告负面影响新视角——浅谈广告对社会诚信的伤害

Look Into the Obverse Influence Of Advertisement In New Visual Angle——The Elementary Introduction Of the Harm Of the Advertisement Toward Social Honesty and Honor

在众多对广告负面影响的分析研究中,学者们的观点主要集中在广告所造成的文化扁平化、享乐主义思想的泛滥、对儿童、妇女形象的伤害等方面,却忽视了广告对社会诚信的伤害。广告对产品信息有选择、夸张的不完全传递,以及广告创意和承诺与实际产品和行动之间的差距,本质上会对社会诚信造成极大的伤害。

many scholars have studied the obverse influence of advertisement,but they often focus on these aspects,such as the tabularize of the civilization、the flush of the epicurean thought、the harm toward the image of children and woman,they overlooked the harm of the advertisement toward social honesty and honor。Advertisement often choose and overstate the beneficial information of the manufacture、there is some difference between the originality of the advertisement and compliance with the reality manufacture and the action of the enterprise,all these will bring great harm to social honesty and honor。