《人民日报》(1997-2006年)镜像下的美国国家形象建构

Viewpoints of the United States Image in the Mirror of 《People's Daily》(1997 to 2006)

国家形象问题涉及国际社会对一国的整体认识和综合评价,是主权国家最为重要的无形资产;媒介报道对国际形象的建构起着举足轻重的作用。本文采用内容分析方法对1997-2006年《人民日报》对美报道进行分析研究,试图厘清中国主流党报如何通过新闻报道塑造美国国家形象,其特点及制约因素为何。研究发现,1997-2006年《人民日报》对美国报道呈现报道数量多、报道领域广、报道具有一定深度、报道角度集中、消息来源单一等特点;与此同时,对美国国家形象的建构表现出两面性。在此基础上,本文运用媒介生态学理论进一步分析指出《人民日报》对美国形象的塑造受到媒介自系统和其他社会子系统不同因素及不同程度的影响。

State image involves an overall understanding and estimation of the international community upon a nation,as well as the most important intangible assets of any sovereign states.Media is a main constructor of the state image.This study examines and analyzes how China's respective elite newspapers portray the United States through a content analysis of People's Daily's coverage over a ten-year period,1997 to 2006.It is found that People's Daily portrays the United States with a great number of news reports on a variety of topics,and most of them are with an in-depth analysis.The study also shows that People's Daily relies on fewer news sources when covering America affairs.Meanwhile,based on a media-ecological analysis on the findings,it is pinpointed that media self-system and other social subsidiary-systems on some degrees do have an impact in shaping media portrayals of the United States.