电视媒介服务三农的途径及对策

The Tactics of the Television Media to Serve the Chinese Agriculture,Countryside and Farmers

目前电视已成为农民日常接触率最高的大众传媒,看电视也成了最为普及的农民日常休闲娱乐活动。但是,专门为农民制作的电视节目却非常少,本文针对电视媒介服务三农的途径及对策展开研究,提出了:"一般性电视台适度加大涉农节目的比重","建立准公益性的专门的‘电视对农频道’"等对策,并针对"建立准公益性的专门的‘电视对农频道’"这一观点,分析、论证了省一级公益性对农频道的可行性、面临的困难及解决困难的途径,同时提出了一系列具有可操作性的建设思路。

Nowadays,television has became the top one media that Chinese peasant frequently contact,and watching TV has became their favorite entertainment.However few TV program is especial produced for them.This essay focuses on the countermeasures the media should taken to satisfy the need of the peasant,and puts forward some available proposals,such as raising the ratio of programs in peasant subject establishing non-profit channels including feasibility studies.