精致可能性模式与其在网络信息研究中的发展和应用

Elaboration Likelihood Model andIts Development and Applications in Online Information Studies

精致可能性模式通过中心路径和边缘路径对态度改变作出了系统的解释,为深入理解劝服传播研究作出了贡献,但在理论和方法上仍须予以改进。为了适应网络研究的需要,学者们对该模式提出了修正和扩展,并显示了该模式在网络信息研究中应用前景。

With the central and peripheral routes as its key concepts,the Elaboration Likelihood Model systematically explains attitude change,thus making a contribution to research on persuasion communication.Yet,suggestions for improvement are needed at both conceptual and methodological levels.Scholars have modified and expanded the model to meet the demands of Internet studies,which shows its promising prospects in online information studies.