论定量内容分析法在互联网研究中的应用——以1999～2008年SSCI收录的相关论文为例

The application of quantitative content analysis in internet research

定量内容分析法是新闻传播学最常用的研究方法之一,互联网研究也经常用定量内容分析法搜集资料。互联网内容的超文本结构和实时变动性使传统定量内容分析法的某些环节不敷使用。本文采用内容分析法,对1999-2008年SSCI收录的运用定量内容分析法的论文进行分析研究,在抽样、收集资料、确定分析单位、编码和信度检验等方面探讨适合互联网内容分析的方式和方法,并对方法应用中出现的问题进行了探讨。

Quantitative content analysis is one of the most popular research methods in Journalism and Communication,and frequently used in the internet research.The hypertext and the moving content of the internet invalidate some rules of traditional quantitative content analysis.Based on the articles employing quantitative content analysis in 1999～2008 SSCI,this article discusses the sampling, data collecting,analysis units,coding,reliability testing of the internet content analysis and the problems arising in the application of the method.