行业电子商务策略应用于美容企业的模式探究

Industry e-business strategy model applied to explore the beauty business

本文主要探讨了国内外美容行业发展现状及其当前面对的困难,并提出了解决这些困难的可行方案----发展美容行业电子商务,同时分析了发展美容行业电子商务的必要性和可行性,最后提出了适合美容行业电子商务发展建设的可行性策略模式和解决方案。

This paper discusses the status of domestic and international beauty industry and its current difficulties,and put forward feasible options to address these difficulties----the development of beauty industry e-commerce,also analyzed the need for the development of beauty industry e-commerce and feasibility,finally proposed the development and construction for the beauty industry the feasibility of e-commerce strategy models and solutions.