影响广场舞推广的因素分析

The Influencing Factors of Square Dance Promotion

该文通过文献调查法,问卷调查法和逻辑分析法等方法,对长沙市广场舞的开展现状进行调查研究,着重分析了影响广场舞推广的因素。研究发现影响广场舞的推广主要是,参与者多为中老年人,参与人群年龄跨度不大,缺乏专业的广场舞教练,场地不足以及基础设备不齐全,组织宣传不到位等等一些问题。针对影响广场舞推广的因素,必须采取一系列的措施,要加强参与者的认知意识,大力培养广场舞运动的专门教练,保证广场舞服务人员的供给。要加大广场舞活动的场地及基础设施建设力度,提供广场舞运动正常开展的基本保证。要加大宣传力度有关部门尽快建立独立的组织领导机构。加强广场舞活动的发展规划、组织管理、舆论宣传等相关事项的同步建设。

This article through the literature survey method,questionnaire investigation and logic analysis and other methods,research about the present situation of the development of changsha city square dance,emphatically analyzes the factors influencing the promotion of square dance.The study found that promote mainly affect the square dance,the participants for the elderly,in people age span is not big,the lack of professional square dance Coach,venues and infrastructure is not complete,organization propaganda does not reach the designated position,and so on some questions.On factors that influence the square dance to promote a series of measures must be taken,to strengthen participants’cognitive consciousness,cultivate specialized coach square dance movement,ensure the square dance the supply of service personnel.To increase the field of square dance activities and efforts in infrastructure construction,to provide the basic guarantee for the square dance movement is normal.To intensify propaganda authorities set up independent organization leading institutions as soon as possible.To strengthen the development of square dance activities planning, organization,management,publicity and other related issues of synchronous construction.