试论新时期体育媒体促进社会体育发展的策略

Strategy of New Era Sports Media to Promote Social Sports Development

体育媒体对社会体育的发展具有引导、促进和提出技术保障等重要作用,是促进社会体育健康、可持续向前发展的重要因素。当前中国体育媒体对社会体育报道信息量少,缺乏体育人文精神和创新型以社会体育为题材的报道栏目,依然停留在关注大型赛事,倡导"向金牌看齐"的阶段,这些现象不利于中国社会体育全面发展。本文提出"深化和提升体育媒体报道的业务和实力","运用宏观调控重视媒体报道体育人文精神","体育媒体开设创新型社会体育栏目"等几点策略,希望社会体育能够同竞技体育一样得到媒体舆论的宠爱,推进全民健身工程可持续向前发展。

Sports media play a important role on social sports with a function of guide, promote and put forward technical support,it is an important factor in promoting social sports health, sustainable development. The current Chinese sports media lack of information, sports humanistic spirit and innovative to social sports for social sports reported, it is still remain in the focus on large events, advocate'to the gold line'. These are not conducive to the overall development of Chinese social sports,This paper puts forward relevant strategies, hope that social sports can get media favor like competition sports, promote the sustainable development of the national fitness project.