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关于网络微视频广告传播效果及影响因素的文献综述

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摘要 随着三网时代的到来,新媒体成了新宠儿。越来越多的用户纷纷入驻互联网,休闲娱乐、生活购物等众多行业都离不开网络。同样地,许多企业主抓住了这一推广自己产品的机会,直接把产品广告推向网络。纷繁复杂的网络广告中发展较为迅速的就是微视频广告,其内容短小精干、通俗易懂,博得了企业主和用户的青睐,有着较为广泛的发展前景。与此同时,学者也纷纷把研究目标投向微视频广告。
作者 张帆 杨葆华
出处 《电影评介》 2014年第15期89-90,共2页 Movie Review
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